Getting a message across to a targeted audience is a mission that Google Plus can help you to achieve. Driving traffic to your website or blog site is important but driving the right traffic is even more important and incorporating Google + into your marketing strategy could score points for your business, if you want to know how, keep reading.
1. Notification Flow Circle Management System
Understanding and learning to use circles will help you to benefit and get the most out of your Google+ experience. The idea of circles is that it allows you to share information and connect with specific groups of people. The content displayed in your home stream is driven by the circles that you have created and by doing this, filters out the most relevant information to you. Notification Flow Circle Management System is just the tip of the iceberg for your marketing strategy.
2. Use large image thumbnail to embed links into your posts
When posting as a Marketer on Google+, content should be engaging and your aim should be to drive traffic back to your website or blog. Bear in mind when directing traffic that Google+ features large image preview thumbnails for embedded link posts. This is one of the highlights of Google+ and creating the best experience for your audience should include appropriate visual content which is more pleasant than merely adding links into the text of your posts.
3. Make use of NOD3x
As with many social networks, Google+ is about establishing relationships with people that share the same interests. In an enormous pool of individuals online, finding the right people to connect with can be a timely task. The powerful tool known as NOD3x will help you to identify, engage with and share with audiences online. This tool enables you to find out which posts top the list for a specific topic, leave comments, share and generally build good relationships.
4. Think about Hanging out on Air
As the term suggests, Hangouts on Air (HOAs) allows you to broadcast live content so your audience can experience an event in real time. One of its benefits is that you can communicate with up to 10 people at the same time and you don’t have to be in the same place, HOA enables you to ‘hangout’ with anyone from anywhere in the world.
If that isn’t enough, you can connect your YouTube channel to your Google+ business page and your HOA session will automatically link to your YouTube channel. Does that not sound like a great feature for attracting the right people for your business?
If you choose not to broadcast live HOA sessions with a large group, you could connect with others on an individual basis and share training materials and other resources with clients, to enhance your business relationships.
5. Use the Google+ polls feature and get to know your audience
Using the Google+ polling feature will help you to understand your audience and learn about their interests. This is essential when you’re thinking about producing content for a specific audience and the tool will give you good audience insight. Learning about your audience and their behaviours with this Google+ feature can help you to change the way you do business.