At this stage in the annual iPhone manufacturing season, we can be fairly confident that all those iPhone 8 leaks we’ve seen sprouting up lately are indeed of the device that Apple will unveil at its media event next month. Though the actual iPhone 8 might feature slight tweaks and come in a few different colors, the device as we know it has gained quite a bit of notoriety in various factions of the web — mainly because of its design, which will embody a first-of-its-kind form-factor for Apple.
It’s a rather intriguing design, to be sure, which was spearheaded by iPhone aficionado, Benjamin Geskin, who first shared his renders of the device back in March exclusively with iDrop News. Though we’re sure Geskin is thrilled that his leaks are on the cusp of coming to life, we’re also sure he’s not so thrilled by the fact that they’ve been hijacked and used by McDonald’s in its latest, Australia-based ad campaign, promoting the burger chain’s new mymacca’s app for Australian customers, which will allow them to order some of that gut-busting, Mickey Dee’s from their smartphone or tablet.
“They took my render,” Geskin said of the Golden Arch’s e-mail advertisement, which clearly depicts a device resembling the ‘iPhone 8’ he posted to Twitter several months ago. As you can see is Geskin’s Tweet, the device features the all-too-familiar edge-to-edge display with rounded corners, including the appendage at the top which will house the thousand-dollar flagship’s front-facing 3D/AR camera system, earpiece, and expanded sensory array.
#iPhone8 In McDonald’s email
(They took my render) pic.twitter.com/5gPJccVh1C — Benjamin Geskin (@VenyaGeskin1) August 17, 2017
While it could certainly be a simple ‘misunderstanding’ — as if McDonald’s paid someone to create their own smartphone mockup — the render used in their ad campaign boasts an appearance so strikingly similar to what Geskin shared with us months ago; that we’d find the whole ‘it’s just a coincidence’ argument to be far-fetched. If indeed McDonald’s did use Geskin’s render without his permission, let’s just hope that justice will ultimately be served — preferably with a side of unlimited fries for life.