Google has a new method for tracking user interests on Chrome, the latest update in its years-long quest to ditch the cookies that are used to personalize ads. In a blog post Tuesday, product director Vinay Goel explained that the ...
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Advertising giants leave little room for adtech startups, and VCs are noticing
Since the earliest days of the commercial web, there was a Faustian bargain struck between users and content publishers: Users got free access to online content in exchange for tolerating ads sold by the very same publishers delivering the latest ...
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