With more than 100 million broadcasts under its belt, Twitter-owned Periscope is finally bringing live-stream content directly in your iOS feed.
Gone are the days of app hopping—from Twitter to Periscope and back again—to catch breaking news or watch friends recount their daily activities.
Like other Twitter-based video content, Periscopes will now auto-play within a tweet for instant gratification, even for those without a Periscope account. Tap the clip for full-screen access, where you’ll also find hearts and comments from other viewers. Open the video in the Periscope app for more interactive options.
“Imagine scrolling through Twitter, reading about Mitch Oates’ underwater adventures. You suddenly find yourself peering through a hole in your timeline out into his world, via his live broadcast,” Periscope said in a blog post. “This adds a whole new dimension to Twitter.”
It also opens the door for Periscope broadcasters to reach a bigger audience.
“And for everyone on Twitter, there’s now a richer experience in your home timeline, search results, and on anyone’s profile who’s shared a Periscope,” the live-streaming service said.
The new feature is rolling out now to folks running Twitter on iOS; Android and Web users will receive the same function “as soon as [it’s] ready.”
Twitter unveiled Periscope in March, and promised to use its own platform to promote streams and connect users.
The micro-blogging service, meanwhile, is reportedly developing an ad product that would embed everyday users’ tweets into brands’ social media campaigns. According to Digiday, Twitter will contact the author for permission before reposting the 140-character message, something Facebook did not do with its “Sponsored Stories” feature a few years back. Twitter declined to comment.