Every new HTC Desire 530 phone has a unique paint splatted design

Remember the HTC Desire phones of old? Well they’ve been reimagined (again), and now every single phone sold has a unique design – really.

Bringing Jackson Pollock-style art to the back of your handset, the new HTC Desire 530 has very individual paint splattered finishes.

Robotically applied, the randomised dottage gives the phone a unique, playful look that works well with the smooth, matt, comfortable finish. It’s something of a marmite design – you’re either going to love it or hate it – we’re in the pro column.

This phone isn’t just about its art-attack paint job though, it’s got a modest array of innards too.

Set to hit retailers alongside a £109.99 price tag, the HTC Desire 530, an entry-level Moto G rival, pairs a 5-inch, 720p HD display with an 8-megapixel camera, a quad-core processor and 1GB of RAM.

Set to hit retailers by the end of the month, the phone runs Google’s latest mobile OS, Android 6.0 Marshmallow.