You may be eating a farm-to-table, organic brunch every weekend, but do you know if your sandals were ethically sourced? A new Australian app can help with that.
Launching free on Android and iOS, Good On You helps shoppers find out more about the environmental, labour and animal protection standards of many major fashion brands, and helps them make better informed purchases.
Awareness regarding the fashion industry’s problematic business practices has grown in recent years, particularly after incidents such as the collapse of a garment factory in Bangladesh in 2013 that left more than 1,100 people dead.
So many of the items we consume everyday are problematic, however, so why the focus on clothes? “Fashion is an industry that has a big impact on the environment, labor rights and animals, and is said to be the second most polluting industry in the world,” Gordon Renouf, CEO and founder of the company, told Mashable Australia.
The Good On You team have looked at more than 3,000 clothing, footwear and accessories brands found at Australia’s top 100 shopping centres, Renouf said, and have provided ratings for 30% of those brands so far, with plans to rapidly expand that number.
Search for a brand in the app, and Good On You will show you a rating according to five possible assessments, which include “great,” “good,” “it’s a start,” “not good enough” and “we avoid.” The app also lets you know where the closest store is for those brands, and will let users personalise their ethical preferences so it can recommend brands that best suit their interests.